Brofixes. A Pet Peeve.

I wish Male-focused Marketing would stop renaming things.  They make it sound like men need to be told that its manly to be able to enjoy thigns.  It drives me nuts, even more so when I get an unnecessarily gendered product geared for women  Like Bic for Her .  Its a pen. I don’t need to say Lady or be in pastel to know I can use it.  But do read the customer reviews, they make its existance almost worth it.

But lately I keep seeing things that have prefixes added on to them to make them more palatable to men.  Bronuts (That would be donuts, which I’m pretty sure I saw men eating long before someone thought to make money making it bro), Brogurt (that article annoys me on several levels beyond the brogurt name),Man bun, Man braids, and most recently Man Perm.

Its a freaking Perm.  Learn to enjoy what you enjoy and not let it effect how you few your gender expression.  If you want to braid your hair, go ahead and do it.  If you want to eat healthy and get a yogurt, go ahead and do so.  But please don’t do so because somehow adding “Bro” or “Man” to it suddenly makes it socially acceptable to be seen doing.

I also find it hard to believe, going back to brogurt category, that people think women wouldn’t like bigger containers of yogurt.  So I feel no threat to my femininity to go out and purchase something that says bro- or Man as part of the title.

Mainly I think this is an excuse to charge people more money, and fed on social norms to do it.

But seriously, stop calling things “Man-”  just to take a thing done all the time and make it more suitable because you are a guy.  Its a braid, a perm or a donut.  Enjoy it.

There is way too much unecessarily gendered products out there.  And I feel marketing has just continued to push gender seperation to get us to pay more just because it makes you believe that something is more feminine (the so called woman’s tax on bathroom and personal products) or masculine (the urge to rename ordinary items to make it more palatable to men).

On a happier note, there is a bronut I will happily consider, and that is Bronuts a company that makes donut holes that was founded by a pair of brothers (so the name actually makes sense and has less to do with who eats them as much as who made them).

Also I learned not to click on the Urban Dictionary links because sometimes there are completely different answers on the page and some of them I really wish I could unsee and also makes me detest the terms .

 

 

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